We teamed up with PUMA Football and Intersport, who selected Olivier Giroud as ambassador to lead the back-to-school campaign for the launch of their capsule collection. To bring the campaign to life, we delivered a tailor-made production with the player in Milan, producing a comprehensive set of assets including a Hero Photo, Hero Video, and a wide range of visual content pieces tailored to feed the different channels of Intersport and PUMA. This full-funnel content ecosystem was designed to support both brands’ omnichannel activation, driving awareness and boosting sales of the featured products.