Selected Work Manifesto
About & Contact
2025, Campaign
PUMA Sportstyle
Conceptualization, Storytelling, Creative Direction, Visual Design, Production.
Road to Unity
by Puma

Road to Unity is the continuation of an idea, a concept born from the intention of bringing Africa’s rich heritage into sports textiles, creating patterns that speak of a philosophy of life full of color and optimism. Inspired by textile patterns with a strong African influence—both in textures and designs—we envision a setting where elements from traditional African barbershops merge with the aesthetics of car workshops found across the continent. Ochre-toned walls, worn by time, a barber’s chair, tools and equipment typical of a workshop, hand-painted signs, and posters showcasing different haircut styles. A small aesthetic universe where two street-side professions, common in neighborhoods of countries like Ghana, come together in perfect harmony.

Helsinki Agency_Road to Unity<br>by Puma_Thumbnail_1
Football player Iñigo Martínez brings credibility and visibility.
Helsinki Agency_Road to Unity<br>by Puma_Thumbnail_2 Helsinki Agency_Road to Unity<br>by Puma_Thumbnail_3
Iñigo and Belén amplify the campaign, engaging their entire fanbase.
Helsinki Agency_Road to Unity<br>by Puma_Thumbnail_4 Helsinki Agency_Road to Unity<br>by Puma_Thumbnail_5
We take the campaign to the streets to drive sales with immediate results.
Helsinki Agency_Road to Unity<br>by Puma_Thumbnail_6
The crossover between Football and Music — a Helsinki classic.
Helsinki Agency_Road to Unity<br>by Puma_Thumbnail_7
Helsinki Agency_Road to Unity<br>by Puma_1
Football player Iñigo Martínez brings credibility and visibility.
Close
Helsinki Agency_Road to Unity<br>by Puma_2
Helsinki Agency_Road to Unity<br>by Puma_3
Iñigo and Belén amplify the campaign, engaging their entire fanbase.
Close
Helsinki Agency_Road to Unity<br>by Puma_4
Helsinki Agency_Road to Unity<br>by Puma_5
We take the campaign to the streets to drive sales with immediate results.
Close
Helsinki Agency_Road to Unity<br>by Puma_6
The crossover between Football and Music — a Helsinki classic.
Close
Helsinki Agency_Road to Unity<br>by Puma_7

More relevant data

Football player Iñigo Martínez brings credibility and visibility.
Close
Iñigo and Belén amplify the campaign, engaging their entire fanbase.
Close
We take the campaign to the streets to drive sales with immediate results.
Close
The crossover between Football and Music — a Helsinki classic.
Close

We are an independent creative agency with an unique approach to every project we undertake. We help brands to be relevant and influential in the cultural context by delivering outstanding content to their audiences. At HELSINKI, we  permanently live in the intersection between contemporary visual culture, Internet and curiosity, creating stimulating content driven to build business value and delivering relevant and strong results. We are content dealers and we operate worldwide offering creative solutions to different brief needs.