Unpredictable and iconic. We saw football from other perspective, not only as a mass phenomenon but cultural. We captured the street style and the visual heritage of the king of the sports to transform football into an unpredictable and iconic trend. This is what we did to support the launch in Spain of the PUMA Uprising boots. A crazy idea, a cocktail made of the most funny ingredients the moment. An incredible story told through the eyes of a young Afrotrap band “Afrojuice” that dived deep into the African alternative culture to create an universe full of surprises. A spot that stayed at the first places in the Youtube Best Videos of the year during 2018.