Unpredictable and iconic. We saw football from other perspective, not only as a mass phenomenon but cultural. We captured the street style and the visual heritage of the king of the sports to transform football into an unpredictable and iconic trend. This is what we did to support the launch in Spain of the PUMA Uprising boots. A crazy idea, a cocktail made of the most funny ingredients the moment. An incredible story told through the eyes of a young Afrotrap band “Afrojuice” that dived deep into the African alternative culture to create an universe full of surprises. A spot that stayed at the first places in the Youtube Best Videos of the year during 2018.
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We are an independent creative agency with an unique approach to every project we undertake. We help brands to be relevant and influential in the cultural context by delivering outstanding content to their audiences. At HELSINKI, we permanently live in the intersection between contemporary visual culture, Internet and curiosity, creating stimulating content driven to build business value and delivering relevant and strong results. We are content dealers and we operate worldwide offering creative solutions to different brief needs.