During the first month of the pandemic, PUMA SPAIN connected with its audiences promoting artistic and cultural initiatives, that sought to continue some of the campaigns that were suspended due to forced confinement. This is the case of “The Future Rider Ensemble”, a music festival that brought together the 4 protagonists of the PUMA Future Riders campaign, this time in a metaverse version. Due to was impossible to shot the talent, we helped PUMA to create a universe of avatars through the 3D motion to promote the performances of the musicians in their homes.