2022, Campaign
PUMA, Valencia CF
Conceptualization, Creative Direction, Production, Visual Design
New Kits
“El Fútbol es de los Valientes” positioned the brand in the collective imagination of Valencian fans and added meaning and content to a club long known for being brave and fighting. The “valientes,” as the Romans called the inhabitants of Valencia, immediately identified with this identity, making the concept and message endure to this day. For years, we have been responsible for creating and producing the launch campaigns for the new kits, generating content that served a dual purpose: connecting with fans’ emotions and supporting the brand’s and team’s multiple sales channels.
