2021, Campaign
PUMA Football
Idea, Conceptualization, Storytelling, Creative Direction
SEASON 2021
Due to the appearance of new ways of consuming content among the Youngers, LaLiga was very clear in the briefing, that in order to present its new ball and connect with the new generations of consumers, we had to do it by delivering a visually powerful content that was easy to consume among the Generation Z users. Our proposal was based on the creation of a serie of independent pieces, designed for a rapid consumption on social media, in which the real images of LaLiga players were fused with a world of fantasy in 3D. Reality and fantasy go hand in hand to create a vibrant and fast-paced content that transported LaLiga to another dimension.
More than a 1 MM of interactions and a 15% of engagement.
Content for both Paid and Organic usage.
The campaign increased the brand awareness, the product value and, ultimately, the sales.
The Accelerate ball was sold out within the first week.
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