In 2017 PUMA Southern Europe decided to go back on track and being the great brand that used to be. They asked us to change the face of all the content they generated locally for its Omnichannel communication. The main ingredient of this strategy was to associate PUMA with the local talent to activate the transfer of value between brand and talents. Since then, we have worked integrally with PUMA to bring this strategy to life, proposing new talents, leading the creative and art direction, producing all the content and designing the campaign visuals to feed their channels; Instore, Ecomm, Social and Digital. A strategy and execution that has helped PUMA Southern Europe to gain market share and brand awareness in Spain and Italy.