In 2017 PUMA Southern Europe decided to go back on track and being the great brand that used to be. They asked us to change the face of all the content they generated locally for its Omnichannel communication. The main ingredient of this strategy was to associate PUMA with the local talent to activate the transfer of value between brand and talents. Since then, we have worked integrally with PUMA to bring this strategy to life, proposing new talents, leading the creative and art direction, producing all the content and designing the campaign visuals to feed their channels; Instore, Ecomm, Social and Digital. A strategy and execution that has helped PUMA Southern Europe to gain market share and brand awareness in Spain and Italy.
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We are an independent creative agency with an unique approach to every project we undertake. We help brands to be relevant and influential in the cultural context by delivering outstanding content to their audiences. At HELSINKI, we permanently live in the intersection between contemporary visual culture, Internet and curiosity, creating stimulating content driven to build business value and delivering relevant and strong results. We are content dealers and we operate worldwide offering creative solutions to different brief needs.