2025, Content, Spot
LALIGA
Creative Production, Music Design
Los Dagrones de Lavapiés
LALIGA, PUMA, and Los Dragones de Lavapiés teamed up for a social marketing initiative—a neighborhood league for at-risk teams—and asked us to produce the campaign in collaboration with El Ruso de Rocky, who handled the messaging and communication. To bring it to life, we designed a production that would capture the neighborhood life of some members of the “Los Dragones de Lavapiés” team with as much closeness and authenticity as possible. We teamed up with Cyprien Clement for direction and Gianfranco Tripodo for photography.
