2021, Campaign
PUMA Football
Creative Direction, Art Direction, Production
x PUMA
We team up with @PumaFootball and @RaphaelVarane on the occasion of the announcement of the partnership between the brand and the player. We created and produced all the content to feed the Social Media channels of PUMA and celebrate that Raphael Varane is already part of the PUMAFam. The content also worked to activate sales of this particular boots.
More than 48.000 likes in the global PUMA Football Instagram channel.
The content triggered boot sales instantly.
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